Who we are - Est. 2015

You shouldn't need expert knowledge

or specialty-brand prices.

That's the whole idea behind Wakeman. Gear simple enough to use the first time, priced for people who get outside when they can.

Wakeman gear set up at a campsite beside a lake at sunrise
Who we make it for

Wakeman was built for the people who simply want to go

Wakeman makes practical, affordable gear for the way most people actually enjoy the outdoors — camping trips, weekends on the water, tailgates, backyard projects, recreation, and staying active at home.

Since 2015, we’ve focused on making outdoor and recreational products that are easy to use, easy to pack, and priced for everyday families. Our lineup includes camping gear, fishing equipment, folding tables and chairs, outdoor essentials, fitness products, and other simple solutions designed to help you spend more time doing and less time preparing.

We’re not building specialized equipment for professional athletes or expert outdoorsmen. Wakeman is for the family loading up the car for a weekend camping trip, the parent teaching a kid how to fish, the friends setting up before the game, and the person finally turning the backyard, garage, or spare room into a place they’ll actually use.

That means our products are designed around the questions that matter most: Is it easy to set up? Does it include what I need? Will it fit in the car or garage? Is it sturdy enough to use again next season? And does it make sense for what I’m spending?

Everything you need. Nothing you don't.

There is a gap in the middle of this market. That gap is the whole business.
Specialty brands

Built for conditions you may never meet

Technical, expedition-rated, priced accordingly. Excellent gear for people who are out every weekend.

Wakeman

The practical middle

Affordable should not mean uncertain. Clear features, useful accessories, gear that folds and stores, at a price built for casual use.

The cheapest option

A coin flip in a box

Low price, no idea what turns up. No dimensions, no component list, no one to ask when a pole snaps.

What we believe

Folds down small

Collapses, folds or pops up so it stores in a closet instead of a garage bay.

Adventure is for everyone

You do not need to be an expert to enjoy better time outside.

Simple is a feature

Good equipment should help you enjoy the day, not become another project.

The best gear fits real life

It has to fit the car, the garage, the closet, the campsite and your schedule.